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Calling All Homeowners! Why Phone Surveys Work
Everyone likes to talk about themselves and their experiences. It’s only human to enjoy that type of communication! And there are few experiences in life as monumental as moving into a new home. That’s why when HomeOwner HomeWork’s Telephone Interviewers contact new homeowners, they almost always find them appreciative and eager to share their enthusiasm and stories about the ups and downs of building and settling into a new home.
This is why telephone surveys have such a drastically higher success rate than telephone sales. At HomeOwner HomeWork, our Personal Telephone Interview is a service-oriented contact which proactively demonstrates that you value your homeowner’s business and feedback. Unlike telephone sales, homeowners are extremely receptive to this personal contact.
In fact, 80 to 90 percent of the homeowners we call take the time to talk with our personal interviewers.
In addition, the interactive nature of a telephone interview usually results in over three times the amount of information that is normally gathered from a written survey. “When you conduct oral surveys, you can clarify your questions and ask people to clarify their answers,” writes author Harry Beckwith in Selling the Invisible - A Field Guide to Modern Marketing. Phone surveys also have a faster turnaround time then mailed surveys, giving you the opportunity to address and resolve customer issues more timely than ever before.
Telephone interviews not only provide you with valuable information, but can leave customers with the sense that your company really cares about them. With one phone call, you are able to build goodwill, improve customer loyalty and enhance your reputation with the great majority of your homeowners.
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Calling All Homeowners! Why Phone Surveys Work
Ensuring Your Homeowners are Raving Fans
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